May 2022 Recap

Hey gang! Our first Social Media Show and Tell event of 2022 was poppin’ this past Thursday, May 12th. We were thrilled to see many familiar faces as well as some newbies. This session, we focused on optimizing the time we spend on social media, specifically on Facebook (paid) and Instagram (organic). Jenn Herman and Amanda Robinson flew into Cincy to share the latest insights and break down the biggest questions about marketing on FB and Insta. 

Jenn Herman (@jenns_trends) is a social media consultant, author, speaker and globally recognized Instagram expert. Don’t just take our word for it, Jenn has won the title of Top 10 Social Media Blog (Jenn’s Trends) multiple times and has been featured on Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. 

Key Takeaways

Post Reels

  • Captions should be short and sweet

  • Use hashtags (Same as those used for feed posts)

  • Educational content (not just entertainment)!

  • Get to the point in the first frame

  • Add title with a text box - remember that people need to know what they’re viewing so they can decide to stick around (or not)

  • Use Link Stickers with a destination!

Carousel Posts are great…don’t overuse

  • 2-10 images/videos

  • Don’t duplicate the same image

  • Condense content into a single post

Hashtag Strategy

  • Minimum 10-20 hashtags per post!

  • Use custom-branded, trendy, content-related and industry-related hashtags

    • 4-5 popular hashtags, 5-6 moderately popular hashtags, 3-5 niche-specific hashtags & 1-3 branded hashtags

  • Think about what your audience looks for, not what you want to be found for!

Search Optimization

  • Simple phrases or single words only

  • Review data from various sources including your profile description, post captions & hashtags

Amanda Robinson (@thedigitalgal) is an author, speaker, consultant and educator primarily focused on the foundation skills of Facebook Ads. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills.

Key Takeaways

Facebook Account Set-up

  • No fake or duplicate Facebook profiles

  • No sharing logins

  • Turn on 2FA! (two-factor authentication)

Use the new Meta Business Suite 

  • All of your Meta business tools are under one roof!

  • New publishing tools

Targeting

  • Core audiences - defined using criteria such as age, interests, geography, etc.

  • Custom audiences - connect with people who have engaged with your business on and offline (e.g. email lists, website visitors)

  • Lookalike audiences - New people whose interests align with those of your best customers

  • January 19, 2022 - detailed targeting options removed if related to perceived sensitive topics (i.e. health causes, sexual orientation, religious practices and groups, political beliefs, social issues, causes, organization, and figures)

Successful Ads

  • Ad structure - consider all aspects, from your objective (campaign-level) to your audience and budget (ad set level) to your creative (ad level)

  • Choose the right objective - awareness, consideration or conversion. These will be further consolidated soon!

  • Ad budget - whether you’re building an audience, establishing an audience, or utilizing more or less budget, things will look differently. 

Avoid Ad Rejection

  • Amanda had a thorough list of 31 items that are prohibited (HARD NO) for FB ads including things such as weapons, tobacco, adult content, controversial content, misinformation, grammar and profanity.

  • A secondary list of 14 restrictions (some exceptions) was provided, including alcohol, online gambling and gaming, and ads about social issues, elections or politics.

Thank you to our amazing speakers and engaging audience. We could have done it without our local sponsors: Xavier & Cloverleaf.

We sincerely appreciate the support and can’t wait to see you in September!


What did we miss? Share your top takeaway with us by Tweeting @dooleysocial with #ShowAndTell.

Photography by: Cassidy Day Photography


Matthew Dooley