December 2022 Recap
SOCIAL MEDIA SHOW & TELL
DECEMBER 2022
We sure ended 2022 Social Media Show & Tell with a BANG! Not only did we celebrate 10 years of Dooley, (and that is something to be proud of), but also heard from multiple talented speakers and awarded 6 companies and individuals for their outstanding work in social media.
Did you go? Tag yourself in the photos! See our photo album here.
The schedule of events included an award ceremony, three presentations from our knowledgeable speakers, networking, festive treats and cocoa, and a HUGE giveaway from the big man himself…SANTA!
At this Show & Tell we heard from the following individuals:
Lauren Davis
Owner and founder of Lauren Davis Creative
The leadership and drive Lauren learned by building a brick-and-mortar record store from scratch for 15 years taught her how to transform one-hit marketing tactics into a personalized brand identity for experts around the world.
Keri Stephens
Partner and COO, Dooley Social Studio
Keri has 15 years of experience in brand strategy, market research and innovation and currently serves as COO and Partner at Dooley Social Studio. She’s helped grow the business 500% in just 4 years.
Tim Schmoyer
Chief Creator Coach of VidIQ
Tim has been a leading YouTube strategist in the online video industry for over a decade. His company, Video Creators (with over 570,000 subscribers!) has been featured by FOX, Forbes, and even YouTube itself.
KEY EVENT TAKEAWAYS
Lauren’s topic: Build Your Strong Community Anywhere
Lauren used a great example we could all relate to…our younger selves who haven’t quite found our “sound.” As she reminisced about those years of middle school band and the lesson she learned, she was able to pull four factors from that experience to build a strong community.
“To build strength and legacy, You need a sense of Belonging, a Common mission or goal, a way to collaborate, learn, and distribute leadership, and clear expectations and roles.” She then provided four steps to achieve that strong community.
Step 1: Use Qualitative Data. ACTUALLY LISTEN and have a conversation.
Step 2: Gather Quantitative Data – check for emotional response.
Step 3: Make it personal and easy for people to tell you what they care about
Step 4: Set the expectations!
Something that really stuck out to us: Communities who learn together, GROW Larger and STAY Longer. #socialmediashowandtell
Keri’s topic: Future Proofing Your Social Media Strategy
If this topic isn’t relevant, we don’t know what is! Keri shared some fantastic ways to future proof your social media / business strategy for 2023 using the 70/20/10 principle. Let’s dive in deeper….
We all know the recession is looming, but Keri helped us prepare by breaking down our social media work into (3) categories:
70% what to focus, enhance and optimize
20% what to expand
10% what to experiment
But knowing the formula is only half the battle. So Keri walked us through (3) questions to ask yourself when deciding which client / project falls into those specific categories. She then instructed us to ask WHO, WHAT, WHERE and HOW you will execute those projects.
A very important takeaway: provide irrefutable evidence of your work. Create a recap, include takeaways with solid data and don’t forget to make it look good!
Keri provided solid guidance on preparing for the future: The majority of time and effort should be devoted to the most important, business driving activities and the remainder of time and energy should be spent on paving the way for new growth.
Tim Schmoyer: A Proven Structure for Boosting Video Growth
Is there one system that can work for boosting video growth across all platforms? Nope! But Tim Schmoyer, leading YouTube strategist, walks us through a proven structure for boosting video growth. And it’s a structure that has been used for thousands of years to capture and hold people’s attention for powerful results!
As most of us know, there are three main benefits we see consistently happen on videos that “succeed”
Engagement
Emotional Connection
Watch time
But what these elements really boil down to?……influence.
As Tim said (and we most certainly agree) - the people who master the art of telling stories win at almost anything they do. But he also makes the important note that influencing and being an Influencer aren’t necessarily the same thing. What is “influence” really? It’s the ability to:
Persuade someone’s mind
Motivate someone’s will
Guide someone’s actions
Tim then shared the three ingredients for a story:
VICARIOUS EXPERIENCE
Experience is critical to change and getting someone to adopt a new behavior or viewpoint.
When you can’t actually be there, stories are the next best thing.
TROJAN HORSE EFFECT
People are resistant to change and are on high alert for anything new which may pose a threat.
But well told stories lower our defenses. We become passive while engaging more.
BRAIN CHEMISTRY
Well-told stories release certain chemicals and subsequent chemical reactions in the brain that tap into our very wiring as humans.
Tim then simplified the structure into (3) separate acts, but remember not all videos will be this detailed. But framework is key! He so kindly provides a script template with story structure and prompts. Use this link and make sure to tag him in your work! https://docs.google.com/spreadsheets/d/1DXtO1FwzVnjzYmmqoUwrAlQCo6q774XQLlbbXnfwaKM/edit?usp=sharing
SOCIAL MEDIA EXCELLENCE AWARD
Congratulations to these businesses for their strong social media presence and growth in 2022!
Renee Kleine - Fifth Third Bank
Julie Turner - Fifty West Brewing
Mark Brad - Baron Group
Kate Elliott - Contemporary Arts Center
Christy Johnson - OCEAN
Kelly Bennett - University of Cincinnati
SOCIAL MEDIA MARKETING WORLD
We had two very special guests….one from sunny California and the other from the frigid North Pole! Phil Mershon from the Social Media Examiner video conferenced in to tell our guests all about the Social Media marketing world! Never heard of it? Find out more here! Social Media Marketing World But who to our wondering eyes did appear? Santa! And with all the holiday magic, he chose one lucky winner to attend the conference next March in San Diego, California. Congratulations to our winner!
What did we miss? Share your top takeaway with us by Tweeting @dooleysocial with #ShowAndTell.
See you in 2023!