September 2022 Recap

Show & Tell

September 2022 Recap

We can’t say enough about our quarterly Show & Tell event this month! We had an impressive audience turnout PLUS five brilliant social media minds sharing their ways; there is so much goodness to recap! 


KEY TAKEAWAYS

Michael Stitch 

General Partner and CEO of Services, CourtAvenue

Topic: Video Revolution

  • Video is related to many core themes driving change including:

    • Bite-sized information overload shortening attention spans

    • Web3 is both speculative and full of promise

    • Social going to Video, TikTok/Meta algorithms TBD

    • Customers (including B2B) expect increasingly immersive, dynamic and intuitive experiences

    • Streaming is mainstream, profitless and consolidating

    • Huge swings in media channels and budgets as people shelter then emerge in massive volumes

    • Personalization is expected but difficult to deliver

  • Social Media Platforms - what’s growing?

    • Facebook, YouTube and Whatsapp are the most popular social media networks worldwide as of January 2022

    • TikTok

      • TikTok is the fastest growing platform; eMarketer estimates suggest that TikTok has 80 million monthly active users in the U.S. (and is forecasted to reach 88.7 million by 2024)

      • 37.36% of America’s mobile internet users access TikTok at least once a month

  • Videos are key for marketing

    • Video accelerates desired consumer behaviors…leading to greater marketing investment

    • Video is changing brand ecosystems

    • Video is reinventing owned properties


Brayton Deal

Founder of Iron House Studios

Topic: Grass-Fed Locally-Sourced Video Content

  • What’s the topic of our video?

    • Start with a question that needs answered.The best stories answer a question you know your customer has burning in their mind. 

  • Story Content Projects

    • Brand Video

    • Testimonial Video

    • Team Video

    • Explainer Video

  • Film Better Genuine Content

  • Real Video Gets Real Results

    • How do you know it’s real?

      • Real is right next to you.

      • Real connects with you people.

      • Real elevates the whole organization.

    • If you don’t like watching it, no one else will.

    • Good video is within your reach/capacity

    • Real video actually does better with a minimalist approach

  • Content Brainstorm

    • What’s cool around here?

    • What life change are people experiencing?

    • What’s really good to know about us?

Taylor Roy

Agency Partnerships Manager at TikTok

Topic: TikTok

  • TikTok’s unique ecosystem of entertainment is changing the world

    • Endless discovery

    • Diverse community

    • Inclusive culture

  • TikTok Stats

    • #1 most downloaded app

    • #1 most visited website

    • 140+ million US monthly active users

    • +88% intent to spend the same amount of time or more in next 6 months

  • TikTok is unique

    • Use a different algorithm

    • 70% of the success of your campaign lies in creative

  • Creative is the most important mover to increase performance and drive success

    • Creators reject polished ideals in favor of authenticity

    • Bring commerce that entertains

    • Use full frame, sound on, overlay short, informative text, keep short and sweet

  • Utilize organic AND paid AND creators

Step Up Social

Emil Barr, CEO of Step Up Social

Bekah Legault, Head of TikTok and Influencer, Step Up Social

Topic: Why Does TikTok Matter?

  • Why Does TikTok Matter?

    • Addicted Audience

    • Young Creators

    • Agency Differentiation

  • Three key components of viral TikTok strategy

    • Volume - minimum of a video every other day or 15 times/month

    • Relevance - weekly trends and content instead of monthly plans

    • Exposure - Hire creators w/ large follower base or make content!


Thank you to our amazing speakers and engaging audience.

We could have done it without our local sponsors: Mackey Advisors + Creative Circle + Together Digital

We sincerely appreciate the support and can’t wait to see you in December!

Matthew Dooley